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Biography - Michael Clarke
Practice Areas
- Strategy Consulting
- Business Development
- Marketing and Sales
- Profit Improvement
- General Management
Primary Capabilities
- Applying strategy and analysis expertise and many years of practical business experience to identify value-maximising strategies and actions to improve profit across all business functions
- Objective, analysis-based approach
- Incisive thinking and clear communication at all levels of the business including the board
- Flexible consultancy model
Core Offer
- An experienced consultant and manager with a track record of success in a variety of different businesses
- Analytical mind, quick to grasp situations and focus on key issues
- Hands-on approach and able to work closely with your management team or independently as required
- Experienced in identifying and managing the change consequences of business strategies and in gaining stakeholder buy-in to change
Preferred Activities
- Strategic position assessment
- Market analysis
- Competitive position analysis
- Target market identification/segmentation
- Strategic option generation and evaluation
- Profit improvement
Other Disciplines Offered
- Product development and management
- Distribution strategy development
- Business requirements development
- Business plan development
- Product and pricing strategy development
Primary Sector Experience
Michael has developed and implemented successful business strategies in a broad range of businesses, including
- Retail investment
- Software development
- E-commerce
- Third Party Administration
- Business Process Outsourcing
- Private Banking
- Insurance
- Estate agency
Areas of Distinctive Performance and Value-addition
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Building strategic vision
- Structured analysis and problem-solving
- High quality presentation
- Driving implementation
Career Summary
| Managing Partner, Shere Marketing Business Consulting LLP |
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2011 – present |
| Principal, Waymark Consulting Ltd |
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2009 – present |
| Head of Retail Investment Services, Equiniti Ltd |
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2007 – 2009 |
| Head of Product & Customer Offers, then Head of Retail Services and Offering Strategy, Lloyds TSB Registrars |
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2003 – 2007 |
| Senior Manager, Strategic Ventures, then Senior Manager, Group Strategy, Lloyds TSB Group Strategy & Planning |
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2002 – 2003 |
| Senior Manager, E-Channels, Lloyds TSB Wealth Management |
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2000 – 2002 |
| Senior Manager, Direct Distribution, Lloyds TSB Private Banking |
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1998 – 2000 |
| Senior Manager, Divisional Development, Insurance & Investments, Lloyds TSB |
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1996 – 1998 |
| Manager, Business Development, Lloyds Abbey Life plc |
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1995 – 1996 |
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