Background - Michael Clarke

• Michael Clarke, principal of Waymark Consulting, brings more than 25 years' business experience to companies seeking effective, robust and implementable strategies for maximising value and improving profit.
• Michael has focused for the last 16 years on market and competitor analysis, strategy development, marketing and product management.
• He has developed and implemented successful business strategies in a broad range of businesses, from very small businesses to divisions of FTSE 100 companies.
• Michael brings an incisive, objective, analytical and pragmatic approach which can validate, complement or challenge clients' own thinking.